In today’s investment and sales landscape, there’s a high chance that the first entity to “read” your pitch isn’t a person. It’s an AI tool. Whether it’s a screening system parsing your deck, a CRM ranking leads, or a platform using natural language processing to filter applications, algorithms are now the first gatekeepers.
That’s efficient, but it also means your pitch risks becoming just another file in a queue.
Why Text Alone Isn’t Enough
When you send a cold email or a 10-page pitch deck, AI (or a very busy human) is scanning for structure, keywords, and compliance. That may get you through the door, but it rarely makes anyone remember you.
Founders and salespeople often forget: decisions are shaped not only by logic but also by connection. And connection is difficult to transmit through text alone.
The Human Edge of Video and Voice
This is where video and voice messages change the game. A short, authentic message does three things plain text rarely achieves:
Conveys Personality Instantly
Your tone, pace, and energy communicate trust and conviction far faster than words on a slide. A genuine smile or pause carries weight.
Builds Connection at Scale
A one-minute personalised video cuts through inbox fatigue. Even in a world of automated communication, people remember faces and voices.
Signals Effort and Authenticity
In an age of copy-paste outreach, recording a voice note or video proves you took time. That effort earns attention and respect.
Best Practices for Entrepreneurs and Clients
If you want your pitch to stand out in a tech-filtered world:
- Pair text with video. Send a crisp deck, but add a 60–90 second video where you explain why you care.
- Keep it human. Don’t overproduce, authentic trumps polished. A simple phone recording is often more powerful than a studio cut.
- Use voice notes for warmth. In clienteling or investor follow-ups, a voice note feels personal and builds trust.
- Show personality, not just product. Remember: investors back founders, not just slides.
The Future of Pitches
AI may process the pitch first. But it’s still humans who connect, decide, and champion your idea. Video and voice don’t replace text, they amplify it, giving your pitch both clarity and humanity.
The lesson? Let the deck do the explaining, but let your voice do the connecting.
